As the core of the new consolidated Puxi, Shanghai, Sinar Mas Plaza is prominently situated in the North Bund's riverfront Section, directly adjacent southwest to the Shanghai Bund area and facing the Lujiazui in the south, creating a new unique landmark apart from all others in the area.

Shanghai's first W Hotel, Michelin-level global specialty catering, top fashion entertainment and other famous brands have settled in the plaza, making it one of the most striking and landmark commercial and life complexes in Shanghai.

Sinar Mas Plaza believes in the power of scent marketing, and also recognizes the customized scent solutions provided by SCENTA, which attracts customers to stop and linger, and meet their various entertainment needs and life experiences.